This is perhaps the most difficult of the initial principles in How to Win Friends and Influence People. What is it that others want? How do I motivate my team? How do I get the client to commit?
We all are in the business of understanding others. The key to arousing an eager want is found in the next behavior of building genuine interest. I have heard that we can motivate no one, but simply find what already motivates them. Perhaps the same is true with this principle.
So, what do we do? Here are three quick suggestions:
1. Where is the person already motivated and energetic? Finding out what already gets them going will clue us in to what will get them going now.
2. Where have they been motivated in the past? Past behavior indicates future action.
3. Test and review. Try several options and see what works. Be sure to pay attention to results!
Best of luck! Feel free to post on this blog and let me know your successes!